I start by pulling the numbers so I know where the walls are, then I line up my ideas like a chess board, moving a few pieces off the usual path – that’s the data‑driven part. The urge to break the status quo? That’s the spark I keep in a separate pocket, ready to ignite once the foundation is solid. If the data says the floor’s safe, I’ll let the rebels paint outside the lines; if not, I’ll tighten the seams first. That way the disruption never turns into a house of cards.