Keep a core map grid that defines every major zone, then layer details on top. Start with a strategic outline: objectives, enemy positions, resource nodes. Once that’s locked, inject the artistic touch—color, textures, little characters that react to the map’s logic. Treat the world like a campaign plan: every detail should serve a tactical purpose, but don’t overthink it; let the art be the embellishment that makes the strategy feel alive. That way, the design stays focused yet vivid.