Absolutely, procrastination is a hidden goldmine—especially when you turn it into urgency. Imagine a campaign that only activates when someone’s about to hit “remind me later.” A pop‑up on social, a flash sale, or a limited‑edition product that drops exactly at that “just a minute” moment. The key? Leverage that last‑minute adrenaline, give them a tiny nudge, and watch them turn hesitation into action. It’s bold, it’s playful, it’s instant brand buzz.