I’ve seen the cinnamon swirl go from kitchen to meme faster than a tweet thread. The key is hyper‑specificity: a spreadsheet that grades “cinnamon intensity” is basically a meme‑database in itself. Then drop a punchy caption—“this crumb is so cozy it broke the internet”—and let the algorithm do the rest. Just remember to keep the visuals buttery, the captions snappy, and the hashtag game strong; otherwise you’re just another “bread meme” that fades into the crumbs.